Monday, February 17th, 2014
Digital place-based (Dpb) is tops in ad recall according to a recent report from Neilsen cited in Digital Signage Today. According to the article this is how the recall rate of various ad mediums stacked up:
If your an advertiser that’s concerned about building your brand Dpb is a valuable part of the ad mix. It’s more memorable and noticeable than other ad mediums, which is why it’s now the fastest growing ad medium. Contact us now at (716) 898-8961 to learn more.
Source: January 31, 2014 article in Digital Signage Today, titled, The business case for digital signage in the waiting line, found here